Boutique public relations agency Bidaya Corporate Communications has launched BidayaEM2 (Establish, Monitor, Engage and Measure), its new social media and online engagement service. BidayaEM2 helps businesses manage their online presence and strengthen their digital communications with their stakeholders, accommodating the recent shift in global and regional communication practices.

"The world is moving online as digital and social media play an increasingly central role among individuals and businesses alike. Voices online have an undeniable impact and they're changing expectations, mindsets and - most importantly - the way companies communicate with their customers," Bidaya's Founder and CEO Jumana Twal says.

Going online is no longer an option, she stresses, stating that if businesses are to remain sustainable and progress, they must tap into online conversations to learn who is talking about them, what is being said, who the influential voices in their industry are, where their target communities are hanging out online and what their trending topics are.

To that effect, BidayaEM2 provides customized strategies that guide clients through the social media landscape, positioning their brand where it fits and evaluating the quality of their services and products amongst key competitors. By capitalizing on BidayaEM2, companies can enhance their customer service, communications, marketing, sales and even management activities.

As established experts in building, maintaining and improving its clients' image, Bidaya specializes in advanced corporate communications and public relations (PR) at all levels. Bidaya has been providing its clients with PR solutions since 2005, fusing traditional and contemporary tools to come up with unique and inspired PR strategies and platforms that give clients a distinctive and healthy corporate reputation.