Turner Broadcasting System (TBS) Europe Limited today formally announces the launch of Boomerang in Arabic and Arabic subtitled movies on TCM.
 
Predominantly aimed at 4 – 9 year olds, Boomerang is dedicated to some of the greatest classic animations ever made, including Scooby Doo, Tom & Jerry, Popeye, The Flintstones and Sylvester & Tweety amongst many others.

TCM brings the silver screen to life by broadcasting world class movies, exclusive OFF SET celebrity interviews, monthly star tributes, special events and original screen tests. Along with special seasons hosted by contemporary directors and experts, TCM gives this definitive classic movie channel a style of its own. 

Dima Boulos, Regional Director for Middle East said, “Boomerang is a wonderful channel offering an enormous range of classic, fun cartoons for the young and the young at heart! We have customized the channel to suit fun-loving Middle Eastern audiences that have a strong appetite for timeless favourites and to give them a great place to go when they want to relax and laugh.”

‘TCM has also given Arabian viewers ageless classics including Casablanca and Gone with the Wind and the opportunity to see iconic stars such as Marlon Brando and Al Pacino in action. The glamour of old Hollywood will now be available with Arabic subtitles, increasing the affinity of TCM to its Arab viewership.’

‘These exciting advancements are vital steps in further establishing and growing our already popular entertainment brands in an extremely important business territory.”