Emirates Business has conducted an interview with Satish Mayya, Chief Operating Officer of Bates PanGulf Media, tackling the bad conditions and impediments caused by the gloomy credit crunch. Satish Mayya also talked about the promising future of emerging media platforms.

‘Before recession, clients had money to spend and were content with mass broadcast by flooding the market with wrap-arounds and huge billboards. Today the picture is different,’ he added. Since mobile and digital world, cinema and radio have proved effectiveness, they have lured everyone’s attention.

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