According to Arabian Business, UAE telecom provider du, is still finalising a deal to show live coverage of the FIFA World Cup. Customers were concerned they would miss out on the live coverage of the world's premier sporting event; however, du reassured its customers that the company was in the final stages of talks with content providers and would shortly announce packages for the World Cup.

Broadcasting rights across the region are owned by Al Jazeera Sport, and can currently be accessed either by purchasing an Al Jazeera Sports card or through Etisalat’s pay TV E-Vision.

Both are charging existing customers around $100 to upgrade to the World Cup service.

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