Flip Media, one of the region's largest interactive agencies, has launched an exciting new iPhone and iPad application for movie-goers in Bahrain and Qatar. Naviflix, now available in the Apple iTunes store, is a one-stop-shop mobile application that gives users instant access to real time movie listings and show times for cinemas across Bahrain, Qatar and the UAE.

First launched in the UAE market at the beginning of April, Naviflix has become the number #1 paid entertainment application in the UAE. Now the popular application will be available to the Bahrain and Qatari markets.

On the launch of the application, Dinesh Lalvani, Managing Partner of Flip Media, said, "We are always looking for ways to harness the advances of mobile technology to benefit consumers. Most of us here at Flip are big movie buffs, and we saw a void in the market for useful, on- the-go information catered to cinema-seekers."

User-friendly and simple to navigate, Naviflix gives movie-goers the ability to browse movie listings from all Cinema locations with just a flick of a finger. The application taps into the iPhone's core location based technology to find theaters closest to the user. Information can easily be sorted by movie title, location or show times. Users can also mark movies as favorites, read film synopsis and cast lists and even view trailers.

Naviflix also includes a strong social media component. Imthiaz Rafique, Head of Flip's Mobile Applications Development, said, "Going to the movies and deciding what to watch is usually a group activity, so we created a built-in social media connect to encourage users to engage in real time conversations via Facebook and Twitter. Within the application, people can post films they are considering watching and get immediate feedback from friends."

Naviflix has also been carefully designed to be able to integrate with any cinema's mobile ticketing option. "We hope to partner with local cinemas who want to enable ticket purchasing through mobile phones," said Yousef Tuqan Tuqan, CEO of Flip Media.

Flip has also developed a mobile web version of the application which is compatible with other handsets such as Blackberry, Nokia N Series and Android phones, and the newly launched Apple iPad. Also in the pipeline is a native application for the Android phone. In addition, Flip plans to roll out Naviflix to other regional markets such as India, Turkey and Egypt in the coming months.