Forbes Middle East announced it is organizing a Suhour in partnership with Atlantis, the Palm, for the launch of the publication's media kit, on August 25th. The exclusive, invitation-only event will be hosted by Justina Eitzinger, who was recently appointed Director of Sales and Marketing at Arab Publisher House.

The media kit will highlight the history of the magazine and the management team overseeing the new Arabic and English editions, which will be published soon.

Justina Eitzinger was a highly valued member of the team at Forbes Arabia. Justina's credentials include an Executive MBA in Marketing with her thesis on "Marketing with constraints through an economic downturn." She also has over 10 years' business development experience within the GCC, in hospitality, television and publishing.

Khuloud Al Omian, Vice President of Arab Publisher House and Editor in Chief of Forbes Middle East, said, "I'm delighted to have Justina on our team. She understands the Forbes brand, and she is highly motivated and very effective. At Forbes, we see this moment as full of opportunity, and we anticipate growth going forward."

Justina Eitzinger said, "Forbes is special to me. I'm honored to be a part of it again, and I look forward to positioning and marketing a brand that carries so much prestige. The Suhour will be a wonderful way to kick this off, and an excellent chance for marketers and the media to socialize with the Forbes Middle East team as well as with their own peers."

The Suhour evening will be held at the Ballroom CDE at Atlantis, the Palm. A number of attractive prizes will be on offer throughout the evening via a raffle draw courtesy of Samsung Mobiles, Al Tayyar Travel Group and the Yas Marina Circuit, who have partnered with Forbes Middle East to ensure a rewarding evening for the attendees.

Forbes Middle East, which is headquartered in Dubai, will debut in Arabic in October 2010, to be followed in a few months by an accompanying website. The English-language edition, also accompanied by a website, will appear in 2011.

Arab Publisher House is a newly formed joint venture of influential Arab investors; it plans to bring to the region a number of other Forbes publications, as well as other magazines.