Free-to-air satellite channels' ad rates at their highest in the Arab World

Sat, 2009-08-22 13:09 - By

Media Business, Media, Danya Nusseir, FTA channels, FTA Sat TV advertising rates, Issa Goussous, Satellite TV Advertising Rates in the Arab World 2009, Strategic Research Service Media, The Arab Advisors Group

Despite the boom in the supply of FTA channels in the region, few popular channels are emerging; retaining a large share of the region’s viewer base that should have a stronger bargaining power with advertisers.

The average advertising rate for a free-to-air satellite TV channel in the Arab world is US$ 3,362 for a 30-second advertisement during peak time.
The Arab Advisors Group believes that the FTA Sat TV advertising rates are low in the region due to the lack of an agreed-upon audience measuring system that diminishes the bargaining power of the popular TV stations.