Gulf News reports that according to Yahoo! Middle East’s regional vice president and managing director, Ahmed Nassef, the total advertising spend on the internet this year in the Gulf Cooperation Council (GCC) countries and Levant is estimated at $100 million (Dh367.3 million) and is likely to grow by another 50 per cent in 2011. He said Yahoo is developing its Arabic language services to tap into the 60 million-strong online population in the Arabic-speaking world, which is set to go up to 100 million over the next two years.

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