Rapid TV News reports that Google’s CEO, Eric Schmidt, has confirmed the launch of Google TV in the United States before the end of 2010 and worldwide next year. The announcement comes on the heels of the launch of the new Apple TV, however, Google’s approach is diametrically different being network rather than device focused.

In a keynote at IFA in Berlin, Schmidt revealed that Google does not have the ambition of becoming a content producer and would instead try to develop a partnership ecosystem that encompasses content owners as well as CPE makers.

Google TV users will be able to use Android-powered smartphones and the Apple iPhone as remote control devices.
 

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