Business 24|7 reports that Google has finally revealed its revenue split with search and content providers after being pushed by media regulators for extending transparency in their accounting operations. Google has stated that its cut of revenue reflects costs for developing new technologies, products and features and that its revenue sharing for its AdSense service has not changed since it was introduced in 2003, while the company's search-ad revenue sharing has been the same since 2005.

Wall Street Journal stated that Google did not reveal its revenue-sharing split for YouTube because that program was recently started and its terms were not considered stable yet.

The report also highlighted that dozens of big media publishers are negotiating their own revenue-sharing deals with Google. Terms of those agreements were not revealed.
 

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