Rapid TV News reports that according to a recent study by Nielsen, How People Watch, 27,000 online consumers in 55 countries were surveyed, revealing that around 70 per cent of consumers watch videos online, and tablet PCs expanding the definition of mobile video, with 11% of connected consumers saying they already owned or planned to purchase a tablet PC (such as an iPad) in the next year.

TV remains a universally important platform for video consumption, with connected consumers in many markets spending 4+ hours per day watching TV. HD is boosting consumption, improving the TV viewing experience for 30%. Adoption is highest among older consumers, and in North America, where HD content has proliferated.

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