Pencell PR and Events has added Ipsos Emirates (Ipsos) to its list of clientele.

This successful run is largely due to the corporate philosophy at Pencell of going beyond the call of duty to enable clients acquire more coverage for their spend thereby ensuring good ROI. Also contributing to its success is the agency's focus on keeping industry-specialized editors up-to-date on constructive client developments through a wide spectrum of communication techniques and channels to help them reach, inform, and persuade their readers.

Mr. Roger Sahyoun, President & CEO of AGA ADK Communication Network, of which Pencell PR & Events is a part of, commented on the partnership: "Being in the business of research, Ipsos has done their homework on Pencell. They favour the way in which we conduct our business and that is by forging in-depth relationships with clients and becoming an extension of their organization. Ipsos is already experiencing fresh and innovative ways to influence consumers through comprehensive PR plans and successful, memorable events."

Mr. Elie Aoun, Managing Director of Ipsos UAE & Chief Operating Officer of Ipsos MediaCT commented, "In the region, Ipsos is considered to be a pioneer in the field of research and to further maintain our service reputation and brand image, Ipsos has decided to partner a highly reputable media agency who has extensive media experience especially in the Middle Eastern market. Pencell PR shares the Ipsos vision, understands the Ipsos mission and thus as the fully fledge PR partner will successfully manage the Ipsos UAE brand exposure and information management within the industry."

Ipsos Emirates has operated in the Middle East and Africa since 1988, boasting 5 primary specialized divisions, namely: Marketing Research, Media Monitoring & Research, Advertising Research, Loyalty Research, and Public Opinion and Social Research. Ipsos uses advanced and analytical methodologies to collect and process qualitative data. These research methodologies include innovative techniques by telephone via in-house CATI facilities, face-to-face, mail or via the Internet research.