Ipsos MediaCT and Gemius have organized a workshop to launch the new online audience measurement covering the MENA region, held under the patronage of Dubai Media City. More than 50 professionals have attended the event.

Operators have shown great interest in this type of service due to the continous growth of Online ad spending.

Elie Aoun, Regional COO for Ipsos MediaCT, jointly presented the new methodology with Fillip Pieczynski, Vice President of Gemius.

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