Informa Telecoms & Media expects global on-demand TV revenues to have increased 29% year-on-year throughout 2011, and reach $6.9 billion even despite the ongoing economic situation. Informa calculates that by 2016 on-demand video revenues will have nearly doubled to $13.8 billion. Surprisingly, cable is set to be the biggest source of revenues. The analysis suggests that on-demand cable revenues will maintain a 50% share ($3.4 billion) of the market in 2011, and a 53% share ($7.4 billion) by 2016.

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