ITP.net reports that Regional giant MBC is currently in the process of a long-term redevelopment of its MBC.net website, the broadcaster's main online portal for its TV programming. This involves increasing the amount of rich content - including video - on the site, and offering more scope for user interaction and e-commerce.

The reasons behind the redevelopment are clear for the broadcaster, according to Dr Ammar Bakkar, group director of new media at MBC. He sees the site as a key tool in reaching MBC's audience, and also for leveraging additional opportunities for the firm.