Media Eye Middle East, a Dubai-based regional media monitoring service, today announced the launch of a new, state-of-the-art media monitoring system that incorporates cutting-edge technologies, intelligent management, and top-tier service quality.

Promising to slash media monitoring costs by at least 50% in comparison with industry averages, Media Eye's newly-launched system is capable of addressing any media tracking requirement imaginable - from individual services to fully-customisable turkey solutions.

Commenting on the announcement, Mr. Quinton Erasmus, Business Development Manager at Media Eye Middle East, said, "In today's highly-competitive business horizon, media monitoring has become a vital component in capturing and analysing a company's public reputation. Information acquired from this activity then enables businesses to take the appropriate course of action to develop their public image."

"Our new media monitoring system provides businesses the opportunity to keep a steady eye on their activities and products in the news conveniently and cost-effectively. With it, they can also monitor their competitors and the prevailing trends in their specific industry. We are tremendously confident in our streamlined operations so we are offering a one month free trial period for customers to experience the Media Eye advantage, on top of savings of at least 50% on media monitoring costs," he added.

Undergoing over two years of constant development and consultation with experts from the US, Egypt and the UAE, Media Eye has created a pioneering media intelligence service that offers convenience, cost-effectiveness, and an unmatchable degree of flexibility. By leveraging its longstanding presence and experience in the industry, Media Eye has formulated a solution that fully understands the demands of the market, resulting in efficient services and maximum return on investment for partners.

The new media monitoring system is a product of numerous technological upgrades recently undertaken by Media Eye to exceed client expectations and industry standards. The service now combines advanced scanning equipment and sophisticated content analysis engines that ensure a superior level of accuracy and precision.

Operating on a set of configurable keywords and sectors, Media Eye's service utilises an intelligent, multi-layer filtration and recognition system that guarantees all press mentions are detected and delivered to partners through email alerts. A clear demonstration of the system's flexibility, the Media Eye email alerting service can send updates at a frequency that can be configured specifically to suit customer requirements. Customers can choose to receive alerts as frequent as every hour, or at preset timings during the day. They can also opt for a digest of all press coverage collected throughout the day, the week, or the entire month.

Data gathered from media monitoring are then presented in the form of a detailed monthly analysis report, measuring messaging and tonality and specifying share of voice, coverage size, impressions, and advertising values. Media Eye Middle East's service fuses quantitative and qualitative perspectives to paint a clear picture of a brand's stature and performance in the market, which is critical in determining the effectiveness of an organisation's public relations and marketing efforts.

To maintain an optimum level of accuracy, Media Eye Middle East boasts of extensive publication coverage, encompassing newspapers, trade and consumers magazines in both English and Arabic within the GCC region. Online media monitoring also comes as a value added service and will soon include over 160 internet publications.