Business 24|7 reports that during the Arab Media Outlook 2009-2013 titled "Inspiring Local Content", a discussion panel highlighted the importance of creating Arabic content that offers more appealing entertainment programmes and documentaries. The gap between the Arab media and the audience has been a result of the lack of understanding of the local culture, some have stated. The panel included major media players including MBC, Al Jazeera and Etisalat.

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