Apparently, there are around 400 companies on a waiting list to set up offices in Dubai Media City (DMC). It's an impressive figure, proving the success of the DMC's strategy and Dubai's role as the media capital of the region.

But Dubai's capability to absorb all this demand is not infinite! Already, there are limitations on office space offered, and the timing of the next available space is 2008. Understandably, there are plans to build 27 more towers by 2009. It's also interesting to note that the DMC managment try to balance out the new space, by setting aside 75 per cent of it for new companies and the remaining 25 per cent for the companies already operating. That way, the possibility of future expansion for existing investors is secured.

Some industry analysts argue that Dubai can cope with this influx of companies and people for many more years to come, but at some point the possibility of promoting other regional media hubs in other countries will become an absolute neccessity.

So, where will the next similarly successful Media City pop up? Who has the openess, facilities and pulling power that Dubai offers. On second thought, can we start another Dubai?