US internet users spend quarter of time on social networking sites

Tue, 2011-09-13 06:36 - By

Media Business, Report, Public interest, Analytics Radha Subramanyam, Blogger, Facebook, LinkedIn, Media & Advertising Insights, Nielsen, Tumblr, Twitter

Internet users in the US spend more than twice as much time on social networks, including blogs, as they do on online games, the next top web destination according to a Nielsen report. The most popular social network as measured by Nielsen online meters is Facebook, followed by Blogger, Tumblr, Twitter and LinkedIn.

Both genders are increasingly accessing social networks using mobile apps.Nine of the 10 most popular social networks were dominated by women. Only LinkedIn had a percentage of men visiting the site that exceeds the percentage of men who are active Internet users. Women also watch more video content than men, although men watch longer videos.