Fouad Bedran co-founder and managing director - OOX

OOX have signed a deal with the global independent media agency Carat. The deal will provide Carat with competitive online advertising monitoring, Intelligence and ad bank services for the UAE market. These services will be deployed via www.ooxmonitor.com, the OOX proprietary web-based tool.

Carat which is part of the Aegis Media group have been stepping-up their investments in online media tools and resources to further consolidate their global business in the Middle-East. Carat are known to be the global media agency for Nokia, Kellogg's and Philips.

"It's very good that an independent research, an independent database and archive regarding digital advertising is available for all markets in the Middle East and Africa region. CARAT has made the decision to work with OOX because they are rolling out the excellent work they do in UAE to other markets in the near future." Says Michael Nederlof - CEO Carat Digital Middle East & North Africa.

OOX have introduced the service in September 2008 for the first time in the Middle East and are servicing major industry players namely [Publishers] Abu Dhabi Media Company, BBC World, Choueiri Group, Dubizzle.com, ikoo Network, ITP Digital, Jeeran.com, Kalam.TV and Yahoo! Maktoob [Media Agencies] Initiative, Magna, Mediacom, Mindshare, OMD, Phd, Universal Media and now Carat.

"We are very excited to sign-up Carat today. This will give us an additional boost to continue innovating, expanding and upgrading our services to further grow the share of value that OOX has been offering the online advertising industry with in the Middle East". Says Fouad Bedran co-founder and managing director - OOX.