OOX announces that Optimedia is now subscribed to OOXmonitor, the first specialized online advertising monitoring and intelligence service in MENA. Optimedia joins the majority of UAE media agencies that have adopted the web-based tool. 

 

 

With the current economic situation, more media agencies are banking on their online capabilities. It is perceived that capitalizing on this fast-growing market segment is an opportunity to provide clients with more value in return for their advertising investments. With this in mind, media agencies are now driven to produce solid online media plans for their clients. However, creating media plans for online advertising is not without its own difficulties;

 

A top concern of agencies, among others, is to better understand their client's online competitive environment. This situation adds to the fact that they would need to spend a considerable amount of time and capital researching competitors' online activities.

 

Even if agencies decide to dedicate their own resources to do research now—it would be a hard-going task to account for all past and current online campaigns launched by numerous competitors. The research scope and results may not be as comprehensive as needed.

 

OOXmonitor tracks over 200 websites in the UAE and Saudi Arabia. Since 2007, it has recorded more than 10,000 unique campaigns, and 4000 brands spanning 100 different categories. It is a one-stop shop for agencies to find out who else is advertising what, where, and how in the online scene.

 

As a solution, subscribing to OOXmonitor would save agencies the trouble of putting together such immense information. Agencies will be able to save precious time and resources whilst benefiting from competitive data provided by our service. What's more; OOXmonitor is a web-based application that allows subscribers easy and round-the-clock access to the information they need.

 

OOXmonitor is emerging as an essential tool in the media planning process. Supplying data that is constantly updated; the service allows media planners to immediately assess the current trends and online activities related to their brand.

 

Without this vital information—planners risk creating media plans that may fall short in comparison to that of their competitors'. Such may have negative repercussions on the client's advertising investments, as all professionals in the business would agree.