Super, the acclaimed football magazine, is set to evolve into an online sports portal with an exciting new line-up of world class writers, news from the football world and interactive content. Abu Dhabi Media Company (ADMC), one of the fastest growing, multi-platform media organizations in the region, announced today that the new website, Super.ae, will go live on 11 October 2009.  

Super.ae will feature breaking news, up-to-the-minute scores, action-packed highlights and live match streaming, combined with lively editorial and commentary. Former England internationals Andy Cole and Terry Venables will be regular contributors to the site, as will a number of regional and international sports experts such as Mohammed Najeeb, Keir Radnedge and Gerry Cox. Audiences will also be given the opportunity to participate by sharing content and taking part in online conversations through chat rooms, forums and blogs. The site will also feature many one-off exclusive features and interviews with the biggest stars in the game today, both from the MENA region and Europe.

"The evolution of Super from print to digital is further evidence of ADMC's commitment to providing only the best in sports coverage to our audiences," said H.E. Mohamed Khalaf Al Mazrouei, Chairman of ADMC. "We are proud to bring a new platform to the world of sports and create a leading online sports entertainment destination, at a regional level. We see Super.ae as the next step in delivering on our vision and mission to power the discovery and enjoyment of digital sports entertainment across the Middle East, while placing Abu Dhabi at the forefront of digital sports content."

Super.ae is the latest milestone in the cross-platform integration of ADMC's sports portfolio, which includes a bouquet of the most successful sports channels in the region- Abu Dhabi Al Riyadiya Channels, an extensive library of broadcast rights which includes the English Premier League (EPL) Middle East rights and the United Football League (UFL), a high traffic fantasy football game on goalarabia.com, as well as the action packed sports coverage from Al Ittihad and The National newspapers.

"Today's audiences want instant access to the latest news and content, on any device and with Super.ae we have created a one-stop sports portal that offers our audiences everything they need at the click of a mouse," said Edward Borgerding, CEO of ADMC. "The new website will set the standard for online sports portals in the region with its world class content and interactive offering. Our decision to create Super.ae is part of a larger effort to expand our footprint in the world of digital sports entertainment, by increasing our regional reach and digital media assets." 

With the launch of Super.ae, ADMC aims to capture a significant audience, engaging hundreds of thousands of sports fans across the Middle East. The site will pave the way for creating the region's leading online sports portal and build on Super's credentials as the premier choice for sports fans. 

Ricky Ghai, Executive Director of ADMC's Digital Media Group said: "Super.ae will provide the most extensive and dynamic football coverage available online, while adding even more value to the content and variety our fans have come to expect from Super magazine. What's more is that the new site will embody the freethinking, innovative, participatory spirit of the football and sports community in a genuine manner. Our readers can be assured that the digital portal will reflect the magazine's quality, vision and voice."

"Football has a large following in the Middle East and Super has been the most influential source of information for this audience with its award winning coverage. As the last print edition hits the stands on 21st of October 2009 and makes way for Super.ae, we're thankful to the magazine team for their outstanding work and support over the last seven years," said Ghai.