Emirates News Agency (WAM) reports that the UAE Television Audience Measurement (TAM) project, a project initiated by NMC, Abu Dhabi Media Company, Dubai Media Incorporated, Sharjah Media Corporation and Etisalat will involve the placement and use of the device ‘PeopleMeter’ in a selected number of residences across the UAE in order to collect statistics and information regarding audience viewing preferences. The objective of this project is to develop a deep and detailed understanding of UAE TV viewership to ensure that the commissioning and development of television programming and television advertising in the UAE are strategic in their design and execution.

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