Tidalwave International, the award winning marketing agency which announced its expansion into the Middle East in April, today announced that it had been appointed by Adobe Systems to handle its account in the region. Securing this new mandate with Adobe further strengthens the agency's relationship with one of the world's best known software brands and complements the work Tidalwave already manages from its headquarters in London.

In the Middle East, Tidalwave will be responsible for maintaining Adobe's leading brand position across its software suite which includes Creative Suite, Acrobat, Connect and LiveCycle.

James Parker, Director of Tidalwave International, believes the win will pave the way for other, major brands to make use of Tidalwave's diverse range of services in the region. "This is an important win for us," says Parker. "It demonstrates the confidence our clients have in the team we are building here."

The Adobe account win brings with it the creative freedom to develop campaigns that will push boundaries within the region. The scope of the relationship is such that Tidalwave International will be able to showcase the wide range of services it is offering to clients from its new regional hub.

Parker added, "We're not an arm's length agency, we're a partner to our clients. We understand their challenges and we put in the work to ensure they get best advice, best execution and superior ROI. We have delivered results for Adobe for a number of years out of London and it's particularly pleasing that an existing Tidalwave client is backing us from the outset in the Middle East and choosing our team here as their partner for the region."