Two more international books feature Paragon Marketing Communications

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Sat, 2010-11-27 19:16 - By  


 

Paragon Marketing Communication’s one of Kuwait’s leading advertising agency has yet again been featured in 2 recently published international books on advertising and graphic design. Namely ‘Celebration Graphics Sourcebook’ and ‘Creating Great Graphic Design to a Budget’.

Celebration Graphics Sourcebook is authored by John Stones, the book mixes innovation and tradition presenting exemplary work from across all media, budget and cultures from around the world. The book features case studies that outline the cultural influences behind varied designs. Creating Great Graphic Design to a Budget by Scott Witham is an international showcase of eye-catching and memorable campaigns- all created on tight budgets – and shows how successful ideas and techniques can be.

Paragon Marketing Communications has been previously featured in several international books on advertising and graphic design some of which are: The Complete Graphic Designer by Ryan Hembree, Crack by Alexander Egger, The Best of Business Card Design by Sibley/Peteet Design/Austin, Letterhead & Logo Design 9 by The San Francisco Design Office Mine, Letterhead & Logo Design 11 by Design Army,  Logo Lounge 4 by Bill Gardner, Identity Crisis by Jeff Fisher, The Big Book of Self promotion by Peleg Top and Ilise Benun, 500 Really Good Logos Explained by Margo Chase, Rian Hughes, Ron Miriello and Alex W. White. Design Matters Portfolio by Maura Keller, Logo Lounge Master Library 3000 Initial & Crest Logos by Catharine Fishel and Bill Gardner , Logo Lounge Master Library 3000 Initial & Mythology Logos by Catharine Fishel and Bill Gardner.

On these latest achievements Sheikh Dawoud Al Sabah a prominent International Advertising Association member and a long standing patron of Paragon Marketing Communication’s work said "We are proud of Paragon's achievement and that their work has represented Kuwait well globally”. In addition Louai Alasfahani Managing Partner & Chief Creative Officer, Paragon Marketing Communications commented that “we are proud to represent Kuwait in the international arena”. Furthermore Gaya Kruchlik Deputy General Manager Paragon Marketing Communications added that “Paragon Marketing Communications achievements also include a total of 52 awards which reinforces its position as Kuwait’s most awarded agency”.

 



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