Advertising spend level is predicted to plunge by around 10% worldwide this year, according to Glenn Hansen, CEO and Presiden of BPA Worldwide, who spoke at the FIPP World Magazine Marketplace event recently held in Dubai, highlighting the significance of audited media for market development.

Media owners have been able to minimize the impact of this drop by gaining more information through the audit process, which in return gives  advertisers a greater guarantee of what is being delivered in terms of readers and market sectors.
 

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