Entertainment production executives Ean Thorley, Chantal Prud’homme and Julio Himede have joined forces to launch Whatever Entertainment Group, a broadcast solutions, events and talent management firm designed to conceptualize, produce, and manage entertainment-based events throughout the Asia-Pacific and UAE.

Capitalising upon the experience and expertise of three partners who have been at the helm of world-class entertainment events throughout the region, Whatever will create events for broadcasters, commercial and residential real estate developers, hotel and leisure properties and retail operators looking to create large-scale live events and multi-platform content strategies.

Whatever Entertainment Group’s partners has been at the helm of some of the regions historic and most spectacular televised events throughout China, Japan, India, Singapore, Thailand, Australia and more. With success and proven expertise in the production, talent management and creative design areas, Whatever offers a unique scope and scale of services that allow clients to tap into a collective music and pop culture expertise honed by years of experience.

Chantal Prud’homme serves as Executive Producer of Talent for Whatever, assuming responsibility for attracting and securing artists for productions and events. With an extensive history in touring, live events and television production, Prud’homme has worked with some of the world’s top-selling recording artists and high-profile celebrities. She has served as the producer of several MTV Award programmmes throughout the region developing working relationships with multi-platinum artists such as Silverchair, Beyoncé, Alicia Keys, Coco Lee, Pink and many more. Her wealth of contacts allows unfettered access to the top-notch talent clients want to attract, and her professionalism and reputation has cemented strong working relationships throughout the industry. Prud’homme is based out Whatever’s Singapore offices.

Ean Thorley is a true trailblazer in Asia-Pacific regional broadcasting, having served as one of the original producers for MTV at STAR TV in the early 1990s. Thorley played a key role in MTV’s expansion throughout Asia having been involved in the channel’s launches in Singapore, China, India and South East Asia and was the producer of 1999’s inaugural CCTV- MTV Music Honours -- an event broadcast to more than 300 million households. Thorley’s lengthy career with MTV culminated with his most recent role as Executive Producer for MTV Networks Australia/New Zealand, overseeing all original production for the company’s television and broadband platforms including three MTV Australia Video Music Awards and 2008’s MTV Australia Awards at Sydney Technology Park. Thorley serves as Whatever’s Executive Producer of Content and is based at the company’s Sydney offices.

Julio Himede is Whatever’s Creative Director and also based at the company’s Sydney offices. A graduate of Sydney’s National Academy of Dramatic Arts (NIDA), Himede’s concepts and creative execution have led him to become one of the most sought after designers in the nation. He was the assistant designer for the closing ceremony of the 2000 Sydney Olympic Games and has been the production designer for the 2005, 2006 and 2007 MTV Australia Video Music Awards, the 2008 MTV Australia Awards, and conceptualized and oversaw production design for every Nickelodeon Kids Choice Awards in Australia. Himede also designed concepts for the global children’s television franchise Hi-5 and Australian-produced segments for Sesame Street. Whether it be a high-end invitation-only event for a few hundred or an open-air free concert for tens of thousands, Whatever’s goal is to develop a strategic alliance with its clients and over-deliver an event that not only meets the client’s objectives but creates a buzz that attendees and viewers will be talking about for weeks to come. Whatever Entertainment Group’s Ean Thorley will be attending CityScape Dubai 2008, the largest business-to-business real estate investment and development event in the world to introduce the firm’s services to commercial and residential real estate developers, hotel and leisure properties and retail operators in the UAE.