Over the past few years, 90 public relations agencies operating in the UAE have managed to prove their efficiency and worth for the diverse economic sectors. Yet, spending on public relations activities in the Middle East is still relatively modest, with an estimated $100 million spent on PR in 2008, compared to the $7 billion spent on advertising.

Therefore, this industry is projected to grow considerably over the coming years, as marketing campaigns are essential for all economic sectors, and public relations have proven an outstanding ability to communicate the required message to the target audience in a fast and cost-effective manner.”