Dubai-based PR and Events Agency, Harvard Associates, have been appointed as the public relations and events management agency for BRIC Group's MENA office; the Middle East & North African arm of real estate investment corporation BRIC Group, which recently opened up shop in the UAE. The agreement will see Harvard handle all media and events activities as well as supporting in creative design and media buying for the property investment company.

Commenting on the appointment, Harvard Associates' Operations Director, Dahlia Haleem, said "We have helped successfully launch numerous companies and products into the UAE market by possessing the local knowledge, expertise and experience required. When we heard that BRIC Group was setting up operations in the UAE we knew immediately that we were the right agency for them. We are honored to have been appointed as their PR and Events Agency and look forward to working together."

Harvard Associates was established in Dubai in 2006 and was founded upon a commitment to deliver excellence in all aspects of business solutions from Hailing from event management companies, exhibition companies, advertising agencies and PR agencies, Harvard has brought together the region's elite in each field to ensure the highest grade deliverables whatever the client's needs may be.

BRIC Group, a private investment company was established in 1996 and is a Dutch owned and registered group of companies that specialize in real estate investment within niche markets. The primary interest of BRIC Group is the investments and investment vehicles in relation to real estate; these also include various acquisitions, refurbishments, buy to let and more recently development projects.

In 2011, BRIC Group opened their latest division, BRIC MENA, to cater for the real estate investment needs of clients in the Middle East and North African regions. Set up to act as the first point of contact for the MENA customers, BRIC MENA strives to affirm itself as the best real estate investment company in the region.