The strategic alliance constitutes a milestone in the history of communication in Morocco and will bring an integrated approach to managing brands in the Moroccan market. Saga Communication will also have access to Ogilvy & Mather Group's broader global network to support local firms or public entities with an interest in broadening their reach beyond the country, in the areas of advertising, activation, digital, public relations and planning as well as other discipline in specific areas.

 

"Saga Communication brings a strong expertise in the areas of telecommunication, consumer products and communication of companies and public institutions since 1993" said Edmond Moutran, Chairman and CEO of Memac Ogilvy & Mather Holding, Middle East & North Africa. "The combined knowledge and talent of Memac Ogilvy and Saga Communication along with the strength of the regional and global network will allow us to position the company as a frontrunner in the Moroccan market," he added.

 

Saga Communication Chairman Chakir Fassi Fihri commented, "This merger gives us a larger platform of professionals, techniques and expertise to support local clients. We are looking forward to deepening our relationship with Memac Ogilvy and cultivating the abundant new opportunities that lay ahead" he added.