Hewar is pleased to announce that PRWeek, the leading trade media outlet for the public relations industry, names the firm in its Digital Campaign of the Month feature. Hewar focuses on helping its clients reach consumers online and motivate them to take action both online and off, which is precisely what Hewar did with client, Saffron Road Foods™ during the month of Ramadan.

"We’re proud to have our efforts recognized by PRWeek, an influential voice in the PR field, and hope our firm’s success will solidify for others the value of addressing growing niche markets,” says Lisa Mabe founder and principal of Hewar. “As demographics are currently shifting in the U.S., now is a critical time for companies to start proactively addressing growing consumer segments that they may have previously ignored – from lifestyles, ethnicities to faith groups,” says Mabe.  Hewar’s achievement with Saffron Road and collaboration with Whole Foods Market® represent the opportunity for success for other brands that want to communicate with minority consumers in unique and culturally relevant ways.