Visa Inc. today unveiled its first global advertising campaign, entitled “GO®,” reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value Visa deliver versus cash and checks – including more security, more control and more convenience. The campaign also enables Visa to achieve cost efficiencies by consolidating its global marketing efforts.

GO® focuses on Visa’s core growth strategy -- migrating consumer and business spending from cash and checks to a better form of electronic payment, Visa. The campaign establishes a single global marketing message that will be executed locally for maximum relevance, delivering Visa’s global message in an efficient and cost effective way.
 
Focusing on encouraging Visa usage over cash and checks, the campaign helps grow the payments business of Visa’s financial institution clients while better enabling them to focus their marketing efforts on differentiating their Visa products from competitors and strengthening their customer relationships. GO® also supports Visa merchant partners by promoting the convenience of using electronic payments in key merchant categories like restaurants and online music retailers, among others.

Commenting on this innovative campaign, Area Manager of Visa in the Levant and Qatar, Mr. Tony Gougassian, said, “Go® was created with the aim of delivering a single global marketing message, by what is now a single global entity, a message that positions Visa as the facilitator of transactions – that moment in time when people are taking action. Adhering to our new tagline, ‘More people Go® with Visa’, this campaign is centred on the universal concept of Visa as a drive to encourage people to (Go®), confidently, conveniently, safely and responsibly.”