The Middle East edition of Britain's leading magazine for the advertising and commercial media industries, Campaign, will be launched by Motivate Publishing in October under licence from Haymarket Media Group.

Campaign Middle East will retain its coverage of account moves, personnel developments, creative and media news combined with incisive analysis and comment plus in-depth sector reports making it the 'must read' magazine for anyone in advertising, media and communications.

Commenting on the launch, Group Managing Director of Haymarket Media Group, Eric Verdon-Roe, said: 'The launch of Campaign Middle East is welcomed as the creative, advertising and media industry in the region is flourishing. It is one of the few parts of the world which is more or less unaffected by global cut-backs in advertising budgets and Campaign will be an essential ingredient of this growing market.'

Ian Fairservice, Managing Partner of Motivate Publishing, commented: 'We know there are thousands of readers within the region's advertising industry who are waiting for Campaign to hit the shelves and we are very much looking forward to this exciting launch.'