The family entertainment channel Infinity TV will launch its new channel Infinity 2 on July 25th, 2007.

Infinity 2 will start broadcasting from the station's headquarters in Dubai Media City. The channel will be broadcasting free to air 24 hours a day on Badr 4 with 50% of air time for music clips and videos and the other 50% for movies in English, Arabic and Hindi. It will be available to millions of target audience in the Arab region.

'Many music and movie channels have emerged in the last few years in the region, but for the first time one TV channel will be able to deliver both music and movies to meet the needs of both types of viewers. This makes us positive of the success of the channel,' explained by Muhammad Nasir Ali, the Station Manager of Infinity 2. He added, 'The new channel with a new logo and a new scheme catering to the music and movie lovers will certainly fill the gap in the TV industry in the region.'

Infinity 2 will also be producing plenty of appealing and fresh programs including music and youth programs focusing on audience interaction that will surely make it an enjoyable TV experience for the target audience.