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Info2cell.com, the leading mobile application service provider in the Middle East, has recently
announced the signing of a content license and distribution agreement with Lebanon-based Future TV
to provide video and MMS clips of hugely popular TV programmes, "Rossoom Mutaharirah", "La Yomal"
and "Abou Riad", to mobile phone users in the Kingdom of Saudi Arabia (KSA)..
Through the subscription-based service, which will be launched on Friday August 8, 2008, users will
receive the content three times per week. Each video clip - video IVR, WAP portal, video push and
video streaming - will be up to two minutes long, while the MMS content will be 30 seconds in
duration.
Bashar Dahabra, Founder and CEO of Info2cell.com, said, "We are pleased to sign this important
agreement with Future TV which will enable us to provide select clippings from three highly popular
TV programmes on the mobile phones of subscribers. Info2cell.com is committed to offering the most
innovative and exciting content to its subscribers, in line with current market trends and consumer
interests, and this partnership with Future TV perfectly complements our strategy."
Samir S. Hammoud, Chairman and General Manager of Future TV, said, "The viewership for our
programmes has been growing steadily in recent years and we are glad that this alliance with
Info2cell.com has created another vital channel for subscribers in KSA to view clippings of some of
our most watched programmes."
Last year, Info2cell.com teamed up with MBC channel in Saudi Arabia to offer subscribers, video
clips, ring tones, wallpapers and Java games of hugely popular television programmes including "Tash
Ma Tash", "Beiny o Bainak", "Meznah" and "Stories of the Prophet".