Motivate Publishing has launched an Abu Dhabi edition of their flagship magazine title - What's On Magazine this month.

With Abu Dhabi, the nation's capital, undergoing such an exciting period of growth in the entertainment, art, culture, nightlife, tourism, sport and hospitality sectors, a dedicated What's On team will be tailoring a special edition of What's On every month of the nation's biggest selling monthly magazine to specifically meet the needs of Abu Dhabi-based readers and advertisers.

"We're delighted that What's On now has a dedicated Abu Dhabi edition' said Ian Fairservice, Managing Partner of Motivate Publishing. 'With an ever-increasing art and culture scene, the entertainment scene going from strength to strength and exciting events such as the Abu Dhabi Grand Prix to look forward to, What's On will be there every step of the way."

Motivate Publishing was founded in 1979 with the launch of What's On, the first magazine in the Gulf and after 27 years, What's On not only remains the region's No. 1 magazine for leisure, sports and entertainment but also is the UAE's biggest-selling monthly magazine according to BPA auditing. What's On is officially the largest selling monthly magazine in the UAE with an average monthly circulation of 48,306 copies (as per circulation returns filed with BPA for January - June 2007).