Hewar founder quoted in new multicultural marketing book

Sat, 2011-08-13 15:41 - By

Publishing News, Media, David Burgos, Hewar Social Communications, Lisa Mabe, Marketing to the New Majority: Strategies for a Diverse World, Ola Mobolade

A new book Marketing to the New Majority: Strategies for a Diverse World, provides a close insight on marketing to muslim consumers by Lisa Mabe from Hewar Social Communications. Millward Brown, a leading global research agency specializing in advertising, marketing communications, media and brand equity research approached Hewar Social Communications to offer expert insights on the growing Muslim market, estimated to be around 8 million in the U.S. and 1.6 billion worldwide.

Authors, David Burgos and Ola Mobolade, explored and analyzed America’s increasingly diverse consumer population and offer strategies for marketers hoping to connect with the new mainstream and the different segments that comprise it.

“We’re proud to have Hewar’s insights on the Muslim market and our work with Saffron Road recognized among other leading voices in the multicultural marketing communications field,” says Lisa Mabe, Founder and Principal of Hewar. “Increased awareness of the Muslim market opportunity is a testament to the value it represents for retailers and brands. There is tremendous opportunity for companies in the U.S. to reach this mostly untapped market worth an estimated $200 billion in spending power.”