In an entrepreneurial move targeting the enrichment of its mobile advertising services, Noqoush Mobile Media Group signed Effective Measure to provide advertisers the transparency and accuracy on AdFalcon’s inventory.

The strategic partnership caters to the advertising requirements of Noqoush, as Effective Measure will measure, prepare, and issue analytics that would pave the way for AdFalcon’s highly advanced technology in guaranteeing accurate data for its customers and the public.

“We will unite our efforts with the Effective Measure to lay the technical basis necessary to fine tune our digital plans and further promote transparency within our Ads inventory. Our partnership will enable us to provide realistic and credible readings and information for an accurate view of our mobile digital media landscape, helping advertisers and publishers make better mobile advertising decisions,” said Wael Quader, Noqoush Mobile CEO.

“As an international leading company known for its credibility and accuracy, Effective Measure will allow us to provide analytics supported by accurate indicators that advertisers can adopt to direct their advertising campaigns to reach their expected milestones,” he added.

Quader noted that AdFalcon’s inventory currently consists of more than 600 million impressions in the Arab World, pointing out that it covers various sectors and demographics within the Arab society.

Brendon Ogilvy, VP Digital Insights at Effective Measure said, “We are delighted by this partnership with AdFalcon, the first mobile advertising network in the region, and the first of its kind among our clients.”

He stated that Effective Measure would employ their full capabilities in tracking the platform affiliate’s traffic, in addition to the number of users of the applications added by AdFalcon’s partnering developers.

The result will be an accurate and transparent data, which is collected in real time and made available through a user-friendly online interface. The data will include the countries, interests, Gender, age, peak hours, and other relevant information needed by the advertisers to assess, completely, AdFalcon’s efficiency and audience exposure.

Brendon Ogilvy hailed the excellent methodology and transparency of AdFalcon’s network, especially in providing their services, which confirms their credibility and further supports their entrepreneurial role in the Middle East’s Mobileadvertising Arena.