A survey by Arab Advisors Group reveals that terrestrial TV still has a solid audience base in Kuwait with 46.9% of households stating that they tune into it. Still, this percentage is much lower than the 94.2% who own satellite TV receivers.

Moreover, radio listening is also wide spread in Kuwait with 84.5% of respondents saying they tune into the radio with 79.3% of radio listeners listening to it on a daily basis.

The survey probed each household’s media consumption habits and patterns related to Satellite TV, Terrestrial TV, Pay TV and Radio.

The fieldwork was conducted between August 21 and September 8, 2007. The report provides statistical analysis of the results and insightful detailed cross tabulations.

For more info visit ArabAdvisors website.