A recent survey from Effective Measure and Spot On PR entitled “Mobile data usage and habits of MENA Internet users” has been conducted among mobile Internet users in the Middle East and North Africa. The report provides some answers and insights for businesses looking at the Middle East & North Africa's mobile space. Click here to download the full report.
Some of the key findings were the following:
45% of MENA Internet users access the Internet via their mobile phones.
71% of mobile Internet users rank email as biggest mobile data activity, followed by social networking (34%).
85% of surveyed users have downloaded applications to their mobile phone.
57% of mobile Internet users plan to buy a tablet device end of February.