Research by Arab Advisors Group has found that the Gulf region boasts the highest terrestrial TV advertising rates compared to the Levant and North Africa regions. Looking at the peak rates of each region, the Gulf and the Levant come very close, though.

The peak terrestrial TV ad rate in the Gulf falls between 21:00 and 22:00 and is offered to advertisers at an average of US$ 1536. This is close to the Levant’s peak rate between 20:00 and 21:00 offered at US$ 1533.

The regional average terrestrial TV advertising rate represents the mean for a 30 second commercial spot for the eight countries discussed in the report. The peak regional average terrestrial TV advertising rate falls between 20:00 and 21:00 and stands at US$ 1339.

The types of programs usually broadcast in the evening range from first run popular series and movies to the daily comprehensive news coverage. In addition, live shows such as talk shows and contest shows broadcast during the evening period. All rates used in the Arab Advisors’ analysis correspond to a 30 second commercial spot on a Tuesday since this is a work day for all countries in a region where weekend times differ.

These findings are part of a report of a report entitled “Terrestrial TV Advertising Rates in the Arab World 2007”, released by the Arab Advisors Group this month, which has 55 detailed exhibits and provides detailed analysis of the terrestrial TV advertising rates in Jordan, Lebanon, Syria, Egypt, Tunisia, Kuwait, Saudi Arabia and UAE.