Get the IPSOS 2008 media expenditure numbers: Spend grew to $11 billion


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Tue, 2009-03-03 18:49 - By  

The 2008 IPSOS Media Expenditure data is available for download from mediaME. The advertising market in the Middle East grew by around 18% from $9 billion in 2007 to $11 billion in 2008. It seems the region did not bear the brunt of the financial crisis in 2008. In fact, this growth is consistent with the previous year, when expenditure grew from $7 billion to $9 billion.

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