Ipsos MediaCT organized a workshop, under the patronage of Dubai Media City, to launch the new online audience measurement in the region. Designed in partnership with Gemius, the Ipsos/Gemius service will cover the entire Middle East and Africa (MENA) region. More than 50 professionals attended the event, representing digital companies and online publishers. Elie Aoun, Regional COO for Ipsos MediaCT, jointly presented the new methodology with Fillip Pieczynski, Vice President of Gemius.

Elie said: “This new service complements our audience measurement offering in the region and strengthens our leadership in this area, we are the currency of the market for all multimedia audience measurement, and we want to be the same for Online media. This is a key initiative at a moment when operators show a high interest for this type of service, with the growth of Online ad spending”