Just three in ten Internet users in the Middle East and North Africa purchase goods and services online according to a new survey published by online research company Effective Measure and Spot On Public Relations. The survey of almost 7,000 Internet users across the MENA region shows that the GCC leads with some 43% of Internet users buying products or services online. However, overall the region lags behind other markets when it comes to online shopping, particularly when compared with developed markets such as the United Kingdom, where some 62% of all Internet users shop online.

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