Online advertising is expected to grow by 4% over the next three years, and reach an estimated Dhs977m ($266m) by 2013. The Arab Media Outlook reports 1% of overall advertising spend in the Arab region and worth Dhs206m ($56m) but is projected to make a significant impact in the Middle East region from 2011 as it's underutilized potential is harnessed by those who ready to take advantage online platforms.

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