According to a new study from Real Options titled “Here & Now”, 60% of UAE Internet users favour behavioural targeting for customised advertising and Internet content, whilst 76% said their searches for products and visits to websites should never be monitored unless they have given express permission to do so beforehand.

Furthermore, the survey shows that consumers are increasingly attracted to the convenience and relevance that behavioural targeting brings to online content but also have concerns regarding the ways in which data about their online habits is collected.

Another outcome of the survey was that people were more negative generally about promotions that targeted mobile phones, with 51% of people surveyed in the UAE being against SMS advertising.

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