BrandIndex, a tool to measure the health of brand equity, has been utilized by YouGov to gather the views of 750 Saudi and UAE consumers online each fortnight, across 200 brands. At the apex of the brand barometer sits Sony with a BrandIndex score of 69 with Nokia and Google hot on its tail with scores of 67.3 and 66.3.

Noteworthy among the top 10 brand performers is that a third include luxury car makers, Mercedes, BMW, and Lexus. Within the top 15 this proportion increases to over one third, indicating a strong valuation in the KSA towards automotive brands.

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