The Tribe has executed this Dubai Lynx finalist ad campaign, for their client, IMAX Cinemas. The ad features several creative pieces of artwork that communicate how IMAX maximizes your viewing experience, by offering superb sound and power.

French cheese-manufacturer, Président, has commissioned JWT Tunisia to come up with this ad campaign, targeted at the local market. The campaign depicts cartoon figures that have grown into giants, thanks to their daily diet of Président cheese, which is rich in Calcium. Thumbs up for a campaign that not only speaks in the language of its target market, but also thinks like the targeted customers. The second installment can be seen here.

In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.

This is an 'artistic' campaign executed by TBWA\RAAD Dubai for Carnevale Restaurant at the Jumeirah Beach Hotel. The advertisements depict several Venetian masks, which were worn by Venetians during the famous Carnival of Venice. Check out the other two ads, here and here.

This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to  "keeps guessing" how old she is. Also see other advertisements from this campaign that ask  "Is she 31? or 20?"

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.

This campaign was executed by Intermarkets Dubai, for its client, Ducab. The campaign depicts how Ducab's core business, cable-manufacturing, is the lifeline of Dubai's infrastructure, and by extension, how its products have helped further push various sectors, throughout the real estate industry, and in virtually every other office.

This is a dynamic and lively ad campaign executed by TBWA/RAAD Middle East in Dubai, for their client, The Career Junction Middle East. The campaign revolves around reaching one's full potential, by seeking a job to showcase one’s talent, rather than carrying out mundane house chores with those skills. Also see these Agreement  and Chart implementations from the campaign.

Cozmo, a major superstore retailer in Amman has rolled out its latest ad campaign, by Team/Y&R Amman. It features various landmarks around the world, and associates them with Cozmo in order to accentuate the novelty factor that consumers enjoy at Cozmo, because "There's Only One Cozmo". Check out all the visuals from this campaign in the mediaME Creative Gallery.

This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.

Another unconventional campaign by Leo Burnett Cairo, this time with a 'Blade Runner' theme of a dark future which Link DSL will protect you. This visual is called Virus and the another visual in this campaign is called  Download Dealer.

This ad worth’s being highlighted in this corner of mediaME, the idea is clever but controversial at the same time, especially it was created by an agency in Saudi Arabia. The ad features a veiled woman, which is common in Saudi Arabia, only she is wearing wool instead of the regular fabric used. The idea is nice, it clearly communicates the power of the product, but no one can tell if it had a negative impact on the audience.

The ad was created by The Classic Partnership Advertising in Riyadh for their client Admiral, and the message was so clear "Air-Conditioners made for the Middle East", ACs so powerful and cold to the limit that you will need to wear wool in the middle of the summer, in the Middle East.