The Middle East's premier signage and imaging event opened in Dubai today, 15 February, 2009, and runs until 17 February at the Dubai Airport Expo. This is the 11th annual Signage & Graphic Imaging Middle East, with over 300 exhibitors, from 28 countries and over 10,000 visitors expected.
'Hydra Executives', the brand new English reality-based series that pits a team of eight American contenders against a group of eight British rivals, has raked in top ratings with its pilot episode
The 3rd Dubai Lynx Awards, which forms part of the Dubai Advertising Festival, will honour and celebrate creative excellence in TV/Cinema, Print, Outdoor, Radio, Interactive, Direct & Sales Promotion, Media and Integrated advertising.Entry deadline is extended to Thursday 19 February 2009. Visit Enter Now to submit entries and to find key information on fees, competition rules, materials and much more.
French cheese-manufacturer, Président, has commissioned JWT Tunisia to come up with this ad campaign, targeted at the local market. The campaign depicts cartoon figures that have grown into giants, thanks to their daily diet of Président cheese, which is rich in Calcium. Thumbs up for a campaign that not only speaks in the language of its target market, but also thinks like the targeted customers. The second installment can be seen here.
In its bid to drum up a loyal following, to anticipate Zain's foray into the Saudi telecommunications market, Al Jawal has become more aggressive in both service offerings and clever advertisements. JWT Riyadh executed this campaign for the Saudi telecom operator, which communicates the idea that users can speak for as long as they need. Check out the second advertisement of the campaign here.
This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to "keeps guessing" how old she is. Also see other advertisements from this campaign that ask "Is she 31? or 20?"
This campaign was executed by Intermarkets Dubai, for its client, Ducab. The campaign depicts how Ducab's core business, cable-manufacturing, is the lifeline of Dubai's infrastructure, and by extension, how its products have helped further push various sectors, throughout the real estate industry, and in virtually every other office.
This is a dynamic and lively ad campaign executed by TBWA/RAAD Middle East in Dubai, for their client, The Career Junction Middle East. The campaign revolves around reaching one's full potential, by seeking a job to showcase one’s talent, rather than carrying out mundane house chores with those skills. Also see these Agreement and Chart implementations from the campaign.
Cozmo, a major superstore retailer in Amman has rolled out its latest ad campaign, by Team/Y&R Amman. It features various landmarks around the world, and associates them with Cozmo in order to accentuate the novelty factor that consumers enjoy at Cozmo, because "There's Only One Cozmo". Check out all the visuals from this campaign in the mediaME Creative Gallery.
This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.
An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.
Another unconventional campaign by Leo Burnett Cairo, this time with a 'Blade Runner' theme of a dark future which Link DSL will protect you. This visual is called Virus and the another visual in this campaign is called Download Dealer.
Samira Abdulrazzak, CEO, Infinity Group
This ad worth’s being highlighted in this corner of mediaME, the idea is clever but controversial at the same time, especially it was created by an agency in Saudi Arabia. The ad features a veiled woman, which is common in Saudi Arabia, only she is wearing wool instead of the regular fabric used. The idea is nice, it clearly communicates the power of the product, but no one can tell if it had a negative impact on the audience.
The ad was created by The Classic Partnership Advertising in Riyadh for their client Admiral, and the message was so clear "Air-Conditioners made for the Middle East", ACs so powerful and cold to the limit that you will need to wear wool in the middle of the summer, in the Middle East.
mediaME speaks to Youssef El Deeb, Founder of Takhayal Entertainment, whose flagship product is Fatafeat TV. Youssef discusses the foundation of Takhayal Entertainment, digital and traditional methods of communication, and the significance of Arabic content creation.
mediaME speaks to Glenn Parker, Getty Images’ Vice President for Asia Pacific, India, Middle East and Turkey. Parker discusses the stock imagery business, its development through time, and Getty Images' development in the MENA region and more.
mediaME.com speaks to Amjad Tadros, founder and CEO of Reef for Software Development Inc., the parent company of ShooFeeTV. Tadros discusses television viewing habits in the MENA region, viewer tastes, ShooFeeTV's digital strategy, and more.
mediaME speaks to Bechir Omran, Head of Business Development at Kharabeesh.com, an online-video viewing platform. Bechir discusses local video content, content preferences and tastes, the benefits of online video advertising, the Kharabeesh business strategy and more.
mediaME speaks to Mohammed Al-Shaker, co-founder and CEO of ArabiaWeather, the first and largest weather portal in the Arab World. Mohammed discusses the popularity of weather content in the region, growth in digital advertising for lifestyle content, Arabia Weather's multi-platform, multi-country approach and more.
mediaME speaks to Jalil Allabadi, Managing Partner at Altibbi.com, an Arabic-language health information source. Jalil discusses the availability of Arabic content in the fields of medicine, health and fitness, revenue sources, online advertising and more.
mediaME speaks to AbdelSalam Akkad, the founder and co-owner of Aramram.com, the Middle East's first web TV station. AbdelSalam discusses Aramram's goals, Arabic video production, and the future of online video content.
mediaME spoke to Wael Quader, the CEO of Noqoush Mobile Media Group. Wael discusses the nature of mobile advertising options available in the MENA region, user figures, operating systems, popular content categories and more.
mediaME spoke to Samar Shawareb, the Founder and Managing Director of ArabiaWeddings.com, a comprehensive wedding planning portal aimed at the Arab World. Samar discusses the availabilty of digital Arabic content, revenue steams, obstacles to increasing advertising expenditure and more.