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28.1% growth in the Arab world's free-to-air TV channels

Tue, 2009-06-30 07:12 - By

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Media Business, Media, Arab Advisors Group, Danya Nusseir

RapidTVNews reports that the Arab world’s free-to-air (FTA) satellite TV channels grew by 28.1% between August 2007 and March 2009 according to Arab Advisors Group. By March 2009, the total number of FTA satellite channels reached 474 broadcasting on Arabsat, Nilesat and/or Noorsat. Research reveals that the highest number of channel types were private-sector general channels followed by government-sector general channels.

Arab Advisors Group says 18.5% of these channels are headquartered in Saudi Arabia. “Of the 474 channels, 46 were in test transmission mode. 82.7% of the 428 fully launched and operational FTA satellite channels broadcast exclusively in Arabic. The remaining languages lag far behind the Arabic language. English follows with a 7.2% share”.

Ms. Danya Nusseir, Arab Advisors Senior research analyst, says: “In terms of the type of channels, General- Private sector channels have the highest share (20.6%) amongst the total fully launched and operational FTA satellite channels, followed by the General-Government sector channels at 13.3%.”

“With respect to the channels' main headquarters, 46.5% of the fully launched and operational FTA channels are headquartered in the Gulf region. The African and Levant regions follow with percentages of 22.9% and 19.9%, respectively. In line with the liberalization of the audio visual sectors in the region, the number of private satellite channels exceeds the number of government owned channels: 72.4% are privately owned while 26.6% are government owned,” Ms Nusseir adds.

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Final Ceremony Night winners at Cannes Lions Advertising Festival

Sun, 2009-06-28 14:58 - By

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Events, Media, Cannes Lions International Advertising Festival, David Droga, David Lubars, Hartmut Seeger

The final night of the Cannes Lions International Advertising Festival culminated in the Film, Titanium and Integrated Awards Ceremony. Of the 3453 entries in the Film category, the jury, chaired by David Lubars, Chairman and Chief Creative Officer, BBDO North America, shortlisted 261 entries of which 16 were awarded Gold, 36 Silver and 35 Bronze Lions.

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Middle East winners at Cannes Lions Advertising Festival 2009

Thu, 2009-06-25 07:37 - By

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Events, Media, Cannes Lions Advertising Festival 2009, Impact Plus, Landor Associates, Leo Burnett Beirut, Starcom Mediavest, TBWA\Raad, Y&R Dubai

The Cannes Lions International Advertising Festival is now in its 56th year, and mediaME is attending this event, alongside several Middle Eastern advertising agencies who have entered their work into the competition to win a Cannes Lions.

So far, several Middle Eastern agencies have picked up awards at Cannes, and here is a list:

PR:
Gold: LEO BURNETT BEIRUT, “Khede Kasra” Campaign

Media:
Silver: IMPACT PLUS (BBDO), Dubai, Breast Cancer Self Examination
Bronze: STARCOM MEDIAVEST GROUP DUBAI, Falling in Love Again (Mars)

Press:
Silver: Y&R DUBAI, Land Rover Campaign
Bronze Campaign: TBWA\RAAD, Dubai, Hansaplast Campaign
Bronze Campaign: Y&R DUBAI, Harvey Nichols Campaign

Design:
Bronze: LANDOR ASSOCIATES, Dubai: Aswaaq Supermarkets brand identity

One more ceremony remains, on Saturday June, 27 with "Film, Titanium and Integrated" Lions Awards to be revealed. Perhaps, there can be more winners from the region.