The Domus Group, organizers of the Media and Marketing Show 2009 (MMS) in partnership with Ipsos MENA, one of the region's leading media research agencies, will provide guidance on how companies can gain valuable consumer insights and save on marketing costs through more effective advertising spreads and better use of the various media channels.

Ipsos MENA is conducting a detailed media and advertising trend analysis study looking at the top advertising agencies, leading brands and sector performance in the region. The study will lead to a research paper that will be shared with the media and marketing professionals at the research pavilion at MMS 2009.

'Shrinking marketing budgets and growing competition can mean only one thing - the need to better know and understand the consumer to be able to anticipate their behavior, and this is possible only through an increased investment in consumer research,' said Ms. Maysoon A. Abulhoul, Managing Director Domus Group.

She added: 'As the leading forum for the region's media and marketing executives, MMS 2009 is proud to have Ipsos MENA on board as the research partner, who in this role will demystify consumer and media research.'

She added: 'Ipsos will also be conducting a series of three workshops and a live audit to gauge the level of visitor satisfaction to this year's show. The training sessions will revolve around advertising expenditure measurement, media planning software and people-meter TV audience measurement.'

Commenting on the announcement Elie Aoun, Managing Director, Ipsos MENA, said:
'This is not the first year we partner with MMS as the show offers us an ideal platform to reach the key media and marketing professionals in the local and regional market. With the financial crisis hitting almost every sector, Ipsos MENA will offer during the show high value-added analytics and market insight to help companies get more information about consumers and their behaviors during tough financial times.'

The Media and Marketing Show is an annual industry event that provides a boost to the fast growing media and marketing sector and provides a forum for communication professionals from across the region.

The Media and Marketing Show 2009 will take place from 3 to 5 November at the Zabeel Hall, Dubai International Convention and Exhibition Centre.

Presented during an event held at the Intercontinental Hotel in Dubai Festival City, the award recognises Rivoli's achievements and excellence in branding.

More than 1,160 UAE brands were judged by the Superbrands Council and jury, out of which 64 were awarded the prestigious 'Superbrand' status. Measured against the Superbrands Council's stringent selection criteria, Rivoli was judged among the highest scoring brands. Voters evaluate and score many of the leading brands available within the UAE, based on criteria like market dominance, longevity, goodwill, customer loyalty and market acceptance.

 'We are honoured to be ranked as a Superbrand in the region. It is a big achievement to win recognition as one of the UAE's best brand names. Rivoli is proud to play such an important part helping to shape the vibrant and diverse retail scene that distinguishes Dubai and the UAE as among the world's leading retail destinations,' said Ramesh Prabhakar, Managing Partner, The Rivoli Group.

The Superbrands Council comprises over 3,000 individuals with exceptional aptitude in business and thorough knowledge of respective markets and methods employed. Receiving Superbrand status is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.

Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which is produced annually and traces the history and achievements of each brand.

To maintain and grow Nawras' market leadership you will be responsible for executing quality communication campaigns in coordination with the proposition management team and other marketing departments, as required. You will coordinate and execute requests from other departments in relation to communications requirements, including: Sales, Corporate Affairs, HR, Network etc.

You will participate in the execution of advertising campaigns from initial brief to final delivery of the campaign. You will arrange media booking (if needed) and will monitor advertising campaigns (including supervising ATL execution), all the time working very closely with the agency to ensure the desired outcome. You will work with all internal teams and external agencies to implement and evaluate an innovative, pleasingly different outdoor branding strategy that enhances our media activities. As part of your responsibility for the management of external agencies, you will lead a periodic evaluation of agency performance.


Requirements
You have a University degree in Communication/ Marketing, with 5 - 8 years of experience in a similar position, either client or agency side. You have a good knowledge of the global media scene and an appreciation of the specifics of the Oman media market is highly desirable. You have very strong problem solving skills and project management skills. You have excellent Communication skills (written and spoken) in English & Arabic. You have good Computer Skills: Excel, Word, and Microsoft PowerPoint. You have excellent knowledge of communication and marketing strategies and practice. You have a working knowledge of the internet and other digital media. Experience of innovative outdoor and ambient media would be an advantge. You have a valid driver's licence.

About the Company
Welcome to an exciting world of new possibilities from Nawras, Oman’s customer-friendly mobile communications service provider.

Nawras combines the best global expertise and the best people with a genuine understanding of Omani culture to offer you the highest levels of user-friendly mobile technology and customer satisfaction.

At Nawras, we are committed to enhancing your daily life by making mobile communication easier, more versatile and always a rewarding experience.

Our vision is to enrich the lives of people in Oman through better communication services. Furthermore, our mission is to be the best communications provider and employer of choice in Oman.